Cyclone Records (2005- Canadian)
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Cyclone Records, an independent record-label and music-management firm based in Toronto, Ontario, began as a means for unsigned, promising artists to gain exposure through CD-compilations and radio-airplay. This strategy expanded to include full-length releases through Cyclone Records's promotion, production and distribution services.
In late 2005 Cyclone Records undertook a compilation of 14 metal-artists from Calgary, Alberta called The Greatest Underground Show on Earth. As a result, the album and artists received so much attention that Cyclone Records became recognized internationally as a metal-labelcitation needed with much of its roster and catalogue reflecting that distinction.
Staying true to its strategy of "great music by great artists", Cyclone Records did not relegate itself to that one genre, and responded by broadening its repertoire to include more country, folk, acoustic and rock acts into its family.
Taking full advantage of the latest technologiescitation needed, Cyclone Records uses podcasts, online retailers such as iTunes, Napster and other online retail chains to make music available internationally. The start of its own in-house podcast production, Eye of the Storm, further explored the benefitscitation needed of an international audience through downloadable and archivable sound-files.
Cyclone also works as a sub-licensing agent for artists outside of its roster and distributes both through bricks-and-mortar and online retailers. It promotes artists to radio and operates a CD/DVD manufacturing brokerage.